Minard Market is a unisex lifestyle brand based in London, UK founded by creative, academic and activist Jaden Haynes.


With globalisation and the advent of social media, we have become more interconnected than ever, with information and opinion accessible from all corners of the world. However, modernity has forced us apart, compounded by ignorance which has misinformed and polarised opinion.

We look to move forward through education and empowerment, to infinity.


Longevity is at the centre of everything we believe. In a dynamic and fast-moving society, we intend to create pieces which have minimal negative impact on the environment, using the most ethically sound and sustainable materials available without conceding quality:

pieces that you'll want to keep, to infinity.